About

Hey, I’m Harley.

I find the tools worth using.

I create content around AI, powerful websites, useful technology, and the tools changing how we work and create online.

1M+Followers Across Platforms
300M+Organic Views
6+Years Creating Content
500+Brand Collaborations

My story

How It All Started

It started in 2020 with TikTok, a lot of free time, and no idea where it would lead.

2020

I Started Creating Content

I started posting on TikTok in 2020 during COVID.

I was still in school, everyone was stuck at home, and TikTok was exploding. I wanted to build something of my own, even though I wasn’t the loudest or most extroverted person on camera.

So I started posting.

There wasn’t some genius strategy behind it. I was just determined to figure out what worked.

“It was really just the relentlessness of wanting to figure it out.”

A few of my earliest TikToks
60 Days Later

My First Viral Video

For around 60 days, I posted twice a day.

Most of the videos didn’t do anything crazy.

Then one finally took off.

It passed 1 million views, and I gained around 10,000 followers almost overnight.

That was the first moment where I realized this could become something much bigger.

May 14, 20201M+ views · ~10K new followers overnightWatch on TikTok
The Early Growth

10K Turned Into 300K

After that first viral video, I kept going.

10,000 became 25,000.
Then 50,000.
Then 100,000.
Then 200,000.
Then 300,000.

I became obsessed with understanding why people watched, shared, saved, and followed.

Every post became another experiment.

This was where content stopped feeling random and started becoming something I could actually understand and improve.
1. 10K
2. 25K
3. 50K
4. 100K
5. 200K
6. 300K
The Next Chapter

From Marketing to Full-Time Creator

At the same time, I was building a career in marketing.

I spent more than four years working across growth, performance marketing, campaigns, social media, and digital strategy.

That background changed the way I looked at content.

I wasn’t only thinking about views. I was thinking about attention, distribution, conversion, positioning, and why people actually take action online.

Eventually, content became the bigger opportunity. Then in November 2024, I got laid off and finally decided to go all in on content creation full time.
4+
years in marketing
- Growth
- Performance
- Campaigns
- Social
- Strategy
AI Changes Everything

Finding My Lane

As AI started changing the internet, my content evolved with it.

I started spending more time testing AI tools, discovering powerful websites, experimenting with new workflows, and figuring out what was actually useful.

That eventually became the core of Harley.Digital.

Today, I make content that helps people discover the best AI tools, websites, workflows, and technology without having to test everything themselves.
Today

1M+ People Later

What started as posting TikToks during COVID has grown into an audience of more than 1 million people across social media.

Along the way, my content has generated hundreds of millions of organic views and I’ve worked with hundreds of brands.

But the idea behind the content is still pretty simple:

Find useful things on the internet.
Test them.
Figure out what’s actually worth someone’s time.
Then explain it in a way anyone can understand.

I find the tools worth using.